Imagine for a moment that you walk into a chic upscale restaurant that is known for its incredible atmosphere and food. You find yourself in awe of the breathtaking decor, and the aroma of the food that fills the air smells absolutely delicious. You’re feeling excited and filled with anticipation, that is, until your hostess hands you the menu. It’s a damp wrinkled piece of paper with food and grease stains on it, and it smells like it’s been sitting near stagnant water. As a customer, you would probably be instantly confused on why a high-end restaurant is serving used and dirty menus. If you think about it, having a dirty menu is like serving utensils that have leftover food on them. It may be a minor inconvenience, but it still leaves a lasting impression. This is exactly why caring about the small details, such as what type of menu covers you have, matters.

Although a customers’ interaction with a menu may be brief, the quality and role it plays in their experience is highly crucial. For starters, menu covers keep your menu prints in pristine condition, which in return helps you save money by not having to reprint your menus daily. They’re also easy to maintain and clean so you don’t have an experience with dirty menus like the scenario above.

Another reason menu covers are so significant is because they act as the face of your restaurant. If you think about it, menu covers are the first item your customer interacts with before they see or taste any food. As a restaurant owner, you want your initial presentation to be a positive one. By starting your customer’s experience on a more favorable note, your customer will most likely be optimistic for the remainder of the time. Remember, giving your customers an unforgettable experience is the most important part of owning a restaurant. As Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” So, give your customers an experience to remember.

The last reason why menu covers are important is because they’re a great marketing tactic for promoting a business’s brand. When someone is handed a menu with your logo on the front cover, the visual of your logo is being instilled into the mind of your customer. The more they see your logo, the more they’ll be likely to remember it. This is why having your logo on your cover, your prints, your tabletop accessories, etc. is so crucial. By visually showing off your brand, you’re making the experience more memorable.

Even though your menu cover may be a minor detail in comparison to your interior design, employees, brand, and dishes, it is still an essential piece to running a well-rounded business. Remember, it’s the little things that add up to creating a noteworthy and exceptional experience.